EXTERNAL MARKETING LEADERSHIP
Your Marketing Director — without the overhead.
Strategic, done-for-you support to keep your business thriving.
WHY HIRE AN EXTERNAL MARKETING DIRECTOR?
You need a Marketing Director, but do you need to hire in-house?
If you’re looking to grow (or even retain current clients), marketing is a necessary part of your business. But if you consider it a “necessary evil,” then we need to talk.
Whether you’re tired of DIY-ing it, struggling to keep up with what needs to be done, or simply don’t have time to oversee marketing execution, my retainer packages provide the expertise, strategy, and implementation you need—without the commitment of hiring in-house.
With an External Marketing Director embedded in your business, you’ll gain clarity, consistency, and momentum in your marketing efforts, allowing you to focus on what you do best.
No more half-finished strategies or inconsistent execution. Your marketing will run smoothly and consistently, without adding more to your plate.
Marketing that actually gets done.
You get high-level marketing leadership at a fraction of the effort of hiring in-house, ensuring every decision is strategic and growth-focused.
Expert Strategy, Without the Full-Time Oversight
From content creation to ad management, we tailor our approach to your unique needs—so you’re never wasting time or resources on marketing that doesn’t work.
Customized Support, Built for You
With marketing off your plate, you can direct your energy toward what you do best: running and scaling your business with confidence.
Freedom to Fall Back in Love with your Business
I see this all the time …
Right now, marketing might feel like an afterthought—something you know you need but don’t have the time or expertise to manage effectively.
Maybe you’ve tried hiring freelancers, but it’s been disjointed. Maybe you’ve DIY’d it, but you’re unsure if it’s even working.
With a dedicated External Marketing Director, you’ll finally have a strategic partner who takes the weight off your shoulders, ensures everything is aligned, and drives real, measurable growth.
What if, you could have immediate expert-level marketing leadership—without the hiring, training, or management?
My retainer-style plans give you the marketing leadership and execution your business needs to grow, instantly. When you work with me, you’ll feel confident, supported, and relieved, knowing your marketing is consistently moving forward with expert strategy and implementation.
Imagine a world in which …
You’re no longer worrying about what to post or how to get engagement—because it’s all handled.
Your marketing efforts are working together seamlessly, leading to steady growth.
Your marketing projects didn’t just sit in a strategy document you made in 2023—but were actively executed, bringing your ideas to life and driving real results.
You feel confident knowing that every marketing decision is strategic and aligned with your goals.
Anne Koenning, Executive Director
“Madeline joined our team and made quick work of automating our marketing systems, developing a robust social media strategy intended to drive engagement, playing an integral role in the design and launch of a brand-new website, and spearheading the transition to an entirely new CRM. Madeline does an incredible job of staying up-to-date with marketing trends and is familiar with a wide variety of software and marketing tools. Working with her means your marketing will be timely and reflect current best practices.”
Made for you — Leadership Plans
WHAT’S INCLUDED:
PARTNER PLAN
Best for businesses that want to keep their marketing humming along while staying focused on their core operations.
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Social media isn’t just about posting—it’s about building relationships, increasing brand awareness, and turning followers into customers. With strategic content creation and expert management, we ensure your social presence stays active, engaging, and aligned with your business goals.
This plan icludes:
2 posts weekly
1 reel weekly
1 weekly engagement session (responding to social messages, notifications, comments, etc.)
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Reach the right people with strategic advertising.
Meta ads (Facebook & Instagram) allow you to target the exact audience that needs your product or service. With expertly crafted ad creative, audience targeting, and performance tracking, we’ll make sure your ad spend is working for you. -
Stay aligned, focused, and in control of your marketing.
Marketing is always evolving, and your business needs a plan that adapts. These strategy sessions ensure that every effort we make aligns with your goals, giving you clarity and confidence in your marketing direction. -
Expert help where you need it most.
Not every marketing need fits into a neat box. That’s where flex hours come in—giving you access to strategic support across a wide range of projects, ensuring your marketing stays effective and dynamic.These hours can be used for project such as:
Email Marketing – Reach your audience with high-converting email sequences, newsletters, and automation.
SEO – Improve search rankings and visibility with content optimization and keyword strategy.
Copywriting – Create compelling, conversion-driven messaging for your website, ads, and content.
Design & Marketing Collateral – Professional design for lead magnets, social content, and sales materials.
Strategic Marketing Support – Guidance on campaign development, audience insights, and growth strategies.
CRM Management & Implementation – Set up, optimize, and maintain your customer relationship system for streamlined communication.
Lead Magnets & Capture Strategies – Develop valuable resources that attract and convert potential clients.
Additional Social Media Management – Expand your presence across platforms like LinkedIn, Pinterest, or TikTok with tailored content and engagement strategies.
Investment: $2,000/mo
Minimum Contract: 6 months
WHAT’S INCLUDED:
DIRECTOR PLAN
Best for businesses who know they need in-house level marketing support, but understand the value of an external Director getting it all done on their behalf.
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Social media isn’t just about posting—it’s about building relationships, increasing brand awareness, and turning followers into customers. With strategic content creation and expert management, we ensure your social presence stays active, engaging, and aligned with your business goals.
This plan icludes:
3 posts weekly
2 reels weekly
2 stories weekly
3x daily engagement (responding to social messages, notifications, comments, etc.)
-
Reach the right people with strategic advertising.
Meta ads (Facebook & Instagram) allow you to target the exact audience that needs your product or service. With expertly crafted ad creative, audience targeting, and performance tracking, we’ll make sure your ad spend is working for you. -
Get in front of customers actively searching for your services.
Google Ads put your business at the top of search results when people are already looking for what you offer. With the right strategy and management, we help you capture high-intent leads and drive real business growth. -
Stay aligned, focused, and in control of your marketing.
Marketing is always evolving, and your business needs a plan that adapts. These strategy sessions ensure that every effort we make aligns with your goals, giving you clarity and confidence in your marketing direction. -
Expert help where you need it most.
Not every marketing need fits into a neat box. That’s where flex hours come in—giving you access to strategic support across a wide range of projects, ensuring your marketing stays effective and dynamic.These hours can be used for project such as:
Email Marketing – Reach your audience with high-converting email sequences, newsletters, and automation.
SEO – Improve search rankings and visibility with content optimization and keyword strategy.
Copywriting – Create compelling, conversion-driven messaging for your website, ads, and content.
Design & Marketing Collateral – Professional design for lead magnets, social content, and sales materials.
Strategic Marketing Support – Guidance on campaign development, audience insights, and growth strategies.
CRM Management & Implementation – Set up, optimize, and maintain your customer relationship system for streamlined communication.
Lead Magnets & Capture Strategies – Develop valuable resources that attract and convert potential clients.
Additional Social Media Management – Expand your presence across platforms like LinkedIn, Pinterest, or TikTok with tailored content and engagement strategies.
Investment: $5,000/month
Minimum Contract: 6 months
If you’re still reading, you’re here for a reason …
Real talk? Even as a marketer in my own business, I don’t do everything myself—I hire specialists to support me in areas outside my zone of genius.
That’s what being a smart entrepreneur is all about: knowing when to bring in help so you can focus on what you do best.
My retainer packages are built to give you that same advantage, providing expert marketing leadership and implementation so you can love your business again while growing it sustainably.