Marketing that feels like you. By me.
Align your marketing efforts with what really works for your business.
You need strategic, hands-on support on your marketing team. But it doesn’t make sense to hire an in-house executive.
Meet your external Marketing Director.
I’m Madeline, a marketing strategist and outsourced Marketing Director for small- and medium-sized businesses that are ready to scale. I partner with business owners to take marketing off their plate—offering expert strategy, execution, and management that actually moves the needle.
Whether you need a full brand refresh, a new marketing strategy, or an experienced leader to handle your ongoing marketing efforts, I ensure every piece aligns seamlessly with your business goals.
A bit about me: Madeline
I’m a marketing strategist who’s taken the long, winding road to get here—literally. I’ve built my career while traveling the globe, working from remote cafes and collaborating with other business owners across the world. Along the way, I’ve helped startups scale, guided business owners to find their true brand voice, and worked with a wide range of businesses from therapists to design studios.
My journey has given me a unique perspective—I understand what it feels like to juggle big dreams with the realities of growing a business. I’ve been both the corporate director and the freelancer. I’ve managed marketing, operations, and client relationships, and I know firsthand how overwhelming it can be when you’re putting in all the effort, but somehow the pieces don’t seem to fit. That’s why I’m passionate about helping others build marketing strategies that actually make sense for them, their values, and their vision for their business.
I’m a Midwest girl at heart—raised with the kind, honest, hard-working attitude that I’m proud to carry with me wherever I go. In my free time, you’ll find me practicing my Spanish, creating content about my travels, or pretending to like hiking.
What We’ll Achieve
When you engage external leadership to align your marketing efforts.
A marketing strategy that feels right and supports your growth.
Confidence and pride in your brand and marketing presence.
Attraction from ideal clients while filtering out those who aren’t a good fit.
Clear systems and automations that make marketing easier and more effective.
Reliable growth with a strategic partner leading the way.
Freedom from overwhelm - knowing your marketing strategy is actually being implemented.
What is it like to work with an external Marketing Director?
Working with me feels like having a true marketing partner who:
Understands your business as if they were a core member of your team.
Takes the weight of marketing off your shoulders and brings those (dusty!) marketing plans to life.
Provides clear direction instead of guesswork.
Makes decisions with your best interests in mind.
Delivers marketing strategically aligned with your goals—without feeling like a burden or needing the oversight of a full-time employee.
How we get into alignment:
Marketing Sprint (12- or 8-Week Intensive)
A complete marketing transformation—including strategy, messaging, brand development, website revamp, and a customized 180-day plan—so you walk away with a clear, effective marketing foundation.
Monthly Marketing
Director Services
Ongoing marketing leadership and execution—social media, ads, content, and strategy—so you can focus on running your business while your marketing works seamlessly.
CRM Implementation
& Optimization
Custom HubSpot setup and optimization to streamline your marketing, sales, and operations—helping you automate and scale with clarity.
Ready to hand over the reins of a specific marketing challenge? From social media to email campaigns, I take on a-la-carte marketing services, so you focus on running your business.